A case study for The Pine School. An independent school with some uniquely promotable qualities. From print ads, social media, and magazine publications, to fundraising, and event promotion, this portfolio demonstrates a variety of design projects that were undertaken throughout this design and marketing partnership.
SCHOOL BRANDING
A 50-year-old school identity, some celebratory amendments, and contemporary use of heritage components. Modifying a long-standing brand identity is always a challenge. The goal is to maintain recognition while freshening up the look. Here are some examples of variations from the last few years.
ROUND TABLE ALUMNI MAGAZINE
This school news and alumni magazine was revived after years of dormancy. Working as the sole designer for the publication, original designs were created from the ground up to make this a highlight of the year for many in the school community. Ultimately, The Round Table would serve as an invaluable marketing resource for several offices of Advancement.
SOCIAL MEDIA GRAPHICS
These original social media graphics were designed to keep feeds fun and active while supporting the School's sense of community and celebration. Each graphic ran on a variety of social media platforms and served to maintain the School’s presence on followers' feeds in times between major school-related content.
